BNP Paribas has seen over 25% growth in assets under management in Switzerland, driven by a strategic focus on the German-speaking market and the fallout from Credit Suisse's collapse. CEO Beat Bachmann highlights the bank's unique integration of wealth management and corporate services, attracting entrepreneurial families seeking diversification. Despite this success, he notes that BNP Paribas is still in the early stages of its onshore business in Switzerland.
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